Immerse yourself in the world of schülke for a day and get to know the tasks of product developers, marketeers and product managers? As part of our student workshop, which we organize together with frühstarter, 17 students from various universities in northern Germany were able to get to know these areas and everyday working life at schülke in a very practical way.
From the idea to the finished product was the motto of the workshop at the schülke headquarters in Norderstedt. Guided by our experts from local and global marketing as well as the Technical Innovation Center, the students had the opportunity to get to know the entire development process of a green product step by step, from the case study to the marketing strategy.
Using our mikrozid® universal wipes green line as an example, our schülke experts explained this development process to the participants using a current example of green product development and conceptualization at schülke. After all, it is our claim that our schülke products should be of the highest quality without exception and provide added value for human health and the preservation of our natural environment throughout the entire product life cycle.
We are already looking forward to next year.